We cook slow, in small batches, from ingredients you can actually name — grass-fed beef, wild-caught salmon, pumpkin, oats and kelp. No rendered meals, no mystery fillers, no artificial anything. Just dinners your dog or cat will hear the bag open for.
Each line is built around a protein, a fibre and a fat — and nothing else you'd need to look up. Grain-friendly by default, grain-free on request.
Grass-fed beef, steel-cut oats and pumpkin for steady energy and a coat that catches the light. Our most-loved recipe four years running.
Wild-caught salmon with taurine-rich organ meat and Icelandic kelp. Moist, aromatic and shaped for whiskers that hate a crowded bowl.
Free-run chicken with egg yolk, DHA and calcium balanced for fast-growing joints. Softened kibble, small pieces, big puppy manners.
Not sure which line? Tell us your pet's age, weight and one habit — we'll match a recipe and a portion size in under a minute.
Use the matching toolEvery recipe starts on a farm, not in a formula book. We buy whole, we cook gently, and we publish what's inside down to the last mineral.
Each recipe leads with a single named protein from a farm we've visited. Batch codes on the bag lead back to the lot and the grower.
No meat meal, no "animal by-products", no powdered digest. Real cuts, ground in-house the same day they're cooked.
Low and slow in small 40 kg batches — hot enough to be safe, cool enough to keep the nutrients the label promises.
Steel-cut oats, sweet potato and pumpkin supply slow-release fibre. Grain-free variants swap in chickpea and lentil — same balance, different pantry.
Taurine, zinc, vitamin E, omega-3 and chelated minerals added in measured doses — never sprayed on as an afterthought.
Zero artificial colours, flavours or preservatives. Preserved by vitamin E and airtight packing, not chemistry.
Plain-language guides, a life-stage chart and a portion calculator — the same tools our in-house veterinary nutritionist gives clients.
Switch over seven days, not overnight — it protects the gut and the goodwill.
We print two things most brands don't: the as-fed breakdown and the dry-matter ratio.
Weight management, sensitive skin and senior joints each get a tuned variant.
| Life stage | Weight | Daily portion | Meals / day | Recommended recipe |
|---|---|---|---|---|
| Puppy · 8–12 wks | 3–6 kg | 110–190 g | 4 | Sunrise Chicken & Yolk |
| Puppy · 3–6 mo | 6–14 kg | 190–380 g | 3 | Sunrise Chicken & Yolk |
| Adult dog · 1–7 yrs | 10–25 kg | 180–390 g | 2 | Meadow Beef & Oat |
| Large breed · 7+ yrs | 25–45 kg | 390–620 g | 2 | Senior Mobility Blend |
| Cat · adult | 3–5 kg | 55–85 g | 2–3 | River Salmon & Kelp |
| Kitten · 2–12 mo | 0.8–3 kg | 35–75 g | 3–4 | River Salmon & Kelp Kitten |
Estimates use resting energy requirements adjusted for life stage and activity. Always confirm with your vet.
Yes. Every recipe meets AAFCO Dog or Cat Food Nutrient Profiles for its stated life stage, verified by an independent laboratory on each production batch — not just on the original formulation.
Reach for Meadow Beef & Oat or River Salmon & Kelp; both are produced on a dedicated line after a full wet clean, and neither contains chicken protein, fat or digest. Our Sensitive Skin variant is single-protein salmon.
Keep it in the original bag, folded and clipped, in a cool dark cupboard — not in a plastic bin, which strips the oils and holds odours. Use within six weeks of opening; freeze the surplus in week-sized portions if you feed a small pet.
Absolutely. Many households feed half a portion of NaturePaw alongside wet food or a raw meal. Just keep the combined daily calories steady and introduce one change at a time with a four-day gap.
Then you pay nothing. Our 30-day Bowl-Cleared Guarantee covers the full first order, opened or not — one email and we refund it, and you keep whatever's left in the bag.
Stocked in more than 1,200 independent pet stores, several national chains and — obviously — right here, delivered by us.
Enter a postcode or city and we'll show the three closest stores that carry your recipe.
Answer three questions, get a portioned box on your schedule. Skip, pause or cancel from your inbox — no phone calls, no retention scripts.
30 days on your first order. If your pet walks away, we refund it in full and you keep the bag — no return shipping, no interrogation.
Every bag carries a batch code. Enter it and see the cook date, the lab results and the farm the protein came from.
Recyclable paper sacks, compostable liners and a route that offsets every kilometre. Packaging redesign is on its fourth version and counting.
